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  • Radio interviews and dogs don’t mix

    Found myself on BBC Radio Wiltshire this morning doing a piece live on the Mark O’Donnell show about PR and the budget – precisely, how the Chancellor can turn bad news into good. Doing interviews from home can be a bit tricky jf the family is around, but on this occasion they were all out, which made life easier. What I hadn’t bargained for was the dog.

    When conducting a┬álive phone interview, you obviously want to do it from somewhere that’s quiet and controlled. No phones going off, no doorbells ringing, no delivery men leering through the front window gesticulating for you to come to the door. I tucked myself away in the back of the house and began the interview. All was going well until the family dog decided he felt excluded and began to scratch to come in. Fearful the sound might be picked up, I had to let him in and then stroke him while trying to sound like a half-decent interviewee. Not easy.

    The lesson here is to ensure that you have control over the environment in which you’re conducting an interview. That might mean locking your office door, taping a sign to the partition saying ‘radio interview in progress’ and unplugging any other phones in the vicinity. And make sure your pet dog is well out of the way.

    This is the interview. I’m on at about 1 hour 10 minutes into the show. Don’t think you can hear the dog.