LBC, the London-based news website and radio station, asked to use a photo I took of a traffic accident near Lancaster Gate tube station yesterday. Having taken the picture, I tweeted it as an example of some fine London parking, only to have LBC tweet me straight back asking to use the image. I was happy for them to do this is return for a photo credit for Ellipsis Communication.
Interesting example of just how effective Twitter can be in PR and comms work.
You can follow us on Twitter at @EllipsisComm.