El-lip-sis; the omission from a sentence
or other construction of one or more
words that would complete or clarify 
the construction...

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ellipsis blog

  • How to make the most of attending an exhibition

    There’s no doubt that attending a major conference can be an expensive affair. Once you’ve bought your stand space, which could cost thousands of pounds, you’ll need an exhibition stand, marketing collateral, ideally some type of interactive experience or competition and, of course, you’ll need your team — who also require accommodation, food and some […]

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  • Making the most of Brand Swindon

    Big pieces in the media today about Swindon’s attempts to become a new cultural centre for the UK. The town’s bid for funding to build a new gallery is based around the existence of what has been referred to as ‘one of the most important collections of 20th century art outside the Tate’. Who knew? […]

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  • Getting rewards from winning awards

    It’s awards season…or at least the first part of it. Certainly in the UK awards tend to come in two tranches — March-May and September-November. And while it’s great for businesses to be named Best Start-Up or the purveyor of Best Customer Service, it can prove tricky to get the media to pay much attention. […]

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  • Why M&A deals still need a story

    I was speaking to a CEO recently who was very disappointed by the amount of media coverage his firm’s merger with another business had generated. His expectation had been for a significant number of articles in all the key trade titles for his sector. This was, after all, a major event for his company – […]

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  • Is First Great Western winning you over?

    Do you like the idea of a better West of England? Are you attracted to the thought of a new and powerful West rising from the soggy ashes of the winter of 2013-14. Rail company First Great Western (FGW) is hoping you are. Its new advertising campaign is built around the line ‘Building a greater West’, […]

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  • How Smint got its giveaway wrong

    Everybody loves a giveaway, right. So you’d think. But recently I was the recipient of a giveaway that actually made me feel worse about the product than I had prior to receiving the free sample. How could a giveaway be conducted so badly that it invokes negative emotions in the recipient, I hear you ask. Talk […]

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  • Why Breaking Bad has broken the mould

    Have you heard of the TV series Breaking Bad? Don’t worry if you’re not overly familiar with the show because it’s not been screened on either terrestrial or satellite TV in the UK for some time. But what’s interesting is that the this US series, now about to enter its final run,is making headlines in […]

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  • Leading the World

    One of the most disheartening economic news out this week was to learn that China’s manufacturing activity weakened further in June, falling to a nine-month low as demand fell, according to a preliminary survey by HSBC. The bank’s Purchasing Managers’ Index (PMI) declined to 48.3, from May’s reading of 49.2. A reading below 50 indicates […]

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  • Cheery news for the housing market

    At long last we really feel we have something to cheer about in the housing market. The latest RICs residential market survey suggests that the amount of homes sold in the UK over the past three months reached its highest level since January 2010 as buyers across the country began to return to the market. […]

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  • How would you PR poetry?

    Interesting piece in the Guardian this week examining the decline in sales of poetry. It was following on from a news article last week about poetry publisher Salt’s announcement that new single-author volumes of poetry are no longer financially viable. Sales have apparently halved over the last five years — a figure which makes the […]

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